Ordinary Habit Female Founded Puzzle Brand Review

The brand was founded in 2019 by mother-daughter duo Teresa and Echo Hopkins, who have backgrounds in creative design and working for museums and nonprofits, respectively. The concept is simple yet impactful: creating beautifully designed puzzles inspired by the work of female artists that will inspire a moment of pause. In addition to the puzzles that launched the brand, Ordinary Habit offers a selection of memory card decks, stylish game accessories, and home decor geared toward, in the words of the brand, celebrating “daily play” while “cultivating mindfulness.”