Expertise is an exquisite factor – or IS it? Colin Jost and Scarlett Johansson love their life with Amazon’s Alexa however discover that issues go awry when their system turns into telepathic – and begins spilling secrets and techniques!
“Hey, babe. Verify this out,” Colin Jost tells Scarlett Johansson at the beginning of Amazon’s Alexa commercial for Super Bowl LVI. Colin offers the phrase – “Alexa, it’s Sport Day” – and the Amazon Echo Dot begins implementing a sequence of instructions. “Streaming soccer on Prime Video. Closing blinds. Chilling rosé,” says Alexa. “Rosé?” asks Scarlett. “Nicely, it’s a day recreation,” says Colin, which has Scarlett comment that their Alexa system might “learn your thoughts.” Enter a Black Mirror episode by the use of Saturday Night time Stay, as Colin and Scarlett think about a world the place their Amazon system might scan their ideas.
Issues rapidly go improper. After a yawning Scarlett turns to Colin in mattress, Alexa pronounces she’s “ordering contemporary mint mouthwash. Additional power.” Whereas within the kitchen, Colin begins speaking about getting a twig tan earlier than going into his each day schedule, which prompts Alexa to begin working the blender to drown him out. Issues worsen from there, with Alexa placing in a reminder for Colin to “Pretend My Personal Loss of life” on the day of Scarlett’s one-person play and taking part in Fleetwood Mac’s “Inform Me Lies” after the Avengers star tells Colin that having love scenes with sizzling guys are “the worst.”
All of it comes right down to a disastrous dinner with associates, with the jilted lovers utilizing their Alexa to embarrass one another…and practically poison their dinner company? “It’s in all probability higher Alexa can’t learn your thoughts,” says Colin, after contemplating this horrible, horrible future. “Unhealthy concept,” agrees Scarlett, earlier than becoming a member of her husband on the sofa to look at the Large Sport.
Whereas Alexa studying minds is science fiction, the business – created by Fortunate Generals, the company behind last year’s Emmy-winning Michael B. Jordan spot — exhibits what households can do when outfitted with Amazon merchandise just like the Amazon Hearth TV Stick 4k, the Amazon Hearth TV, the Amazon Hearth TV Dice, and the Amazon Echo Present sensible shows. The business additionally reminds viewers that Amazon Prime would be the unique house of Thursday Night time Soccer for the 2022-23 season.
Amazon has additionally programmed Alexa with a couple of instructions for the upcoming Large Sport. “For game-day predictions, ask, ‘Alexa, who’s going to win the Large Sport?’” the corporate wrote on a associated blog post. “For the right game-day guacamole, say, ‘Alexa, add avocados to my procuring checklist,’ or ask, ‘Alexa, how do I make guacamole?’ For extra game-day enjoyable, say, “Alexa, inform me a soccer joke,” or, ‘Alexa, announce a landing.’ ”