Leftovers is our have a look at some of the product concepts stoning up all over. Some are intriguing, some sound wonderful and a few are the forms of concepts we’d by no means dream of. We will be able to’t write about the whole thing that we get pitched, so listed below are some leftovers pulled from our inboxes.
With Ben & Jerry’s new cookie dough snacks, who wishes ice cream?
Ben & Jerry’s latest release gives most of the issues shoppers love in regards to the logo — with the exception of the ice cream.
The Unilever-owned ice cream corporate is introducing Cookie Dough Mixes. The refrigerated pouches include ready-to-eat dough chunks and small goodies — like the sort blended into some favourite flavors. It is a decadent deal with this is decidedly finger meals, does not want a cone and is much less prone to soften.
The brand new snack mixes are available in two types. S’mores Cookie Dough Combine is a mix of graham cracker cookie dough and marshmallow muffins, and Peanut Butter Cookie Dough Combine incorporates peanut butter chocolate chip cookie dough and mini peanut butter cups.
Ben & Jerry’s first introduced standalone Cookie Dough Chunks in 2019, responding to call for from shoppers who used their spoons to dig out the dough. After just about 3 years, the corporate makes 9 flavors of cookie dough chunks.
Suitable for eating cookie dough has long gone from dessert store pattern to CPG-enabled indulgence in recent times. Cookie dough scoop stores had been well-liked in 2017 and 2018, however main CPG corporations got down to make forms of dough which may be loved at house. Nestlé’s Toll Area logo quietly introduced two types of dough to be loved uncooked — and to not be baked — in 2019, and Normal Turbines’ Pillsbury logo reformulated all of its refrigerated cookie and brownie dough to be safely eaten uncooked or baked in 2020.
The fit for human consumption cookie dough pattern stretches again many years additional. It was once began by means of none as opposed to Ben & Jerry’s in 1984, in step with a weblog put up at the corporate’s website online. In the ones days, Ben & Jerry’s was once a small Vermont scoop store, and a patron urged they release a taste that includes chocolate chip cookie dough blended into vanilla ice cream. Chocolate Chip Cookie Dough was once one of the crucial first flavors made into Ben & Jerry’s grocery retailer pints in 1991, and the emblem has persisted so as to add other forms of unbaked dough to further flavors.
Whilst those new snackable pouches characteristic favourite flavors from Ben & Jerry’s, it does appear to be one thing essential is lacking from those choices. Calling this new product Cookie Dough Mixes is simple sufficient, however perhaps the mixes will have to have the identify of one of the crucial ice cream maker’s vintage pints: The entirety However The…
— Megan Poinski
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Permission granted by means of Kashi
Kashi gives a nutritious style of nostalgia
Customers had been feeling nostalgic in recent times, because the pandemic pushes them to hunt out comforting recollections and meals. Kellogg-owned natural logo Kashi is taking intention at this pattern — and including a dose of vitamin — with its latest cereal, Maple Waffle Crisp.
The providing recreates the enjoy of a crispy waffle lined in maple syrup. As well as, each and every serving incorporates 22 grams of entire grains, 4 grams of fiber and chickpea flour, in step with a press liberate.
This isn’t the emblem’s first cereal made with chickpea flour. Its keto-friendly Kashi Move line and a few of its Kashi by means of Youngsters choices characteristic the legume. The element’s excessive fiber content material, very similar to wheat, makes it a worthy addition to the cereal international. Chickpea flour additionally options extra protein consistent with cup than wheat flour, in conjunction with fewer energy and carbohydrates, in step with USDA information.
With its more healthy facets and maple sweetness, the emblem says the cereal is focused at each youngsters and adults with nostalgia for a Saturday morning plate of waffles, a breakfast staple in their formative years.
Manufacturers have augmented or introduced new merchandise that evoke flavors, designs and different traits of goods well-liked up to now. Nestlé’s Stouffer’s introduced LasagnaMac, a pasta mashup containing mac and cheese, in 2021 amid a renewed pastime in convenience meals throughout the pandemic. A 2020 Mondelēz World survey discovered 53% of customers mentioned they had been purchasing nostalgic early life snacking manufacturers.
This may be now not the primary cereal to take inspiration from the breakfast staple popularized by means of Belgium. Kellogg, which received Kashi in 2000, has Eggo waffle cereal, whilst Submit has Waffle Crisp, which was once first offered in 1996. Kashi, which introduced its personal line of high-protein waffles in 2020, gives Maple Waffle Crisp as a better-for-you choice to this lineup.
— Chris Casey
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Permission granted by means of Jones Soda
Icee’s cherry taste hangs with the Joneses
Whilst Jones Soda has made a reputation for itself by means of developing unconventional flavors, the craft soda producer’s newest roll out may just give shoppers the chills.
The Seattle-based corporate is partnering with Icee, the maker of allotted frozen beverage treats, on a couple of latest sodas. Jones picked Icee’s well-liked cherry taste as the most recent soda within the corporate’s particular liberate program that includes limited-edition flavors that modify each few months. It additionally plans to promote a soda with Icee’s blue raspberry taste beginning in Might.
Along with the brand new beverages, Jones Soda has created a brand new Mango Melon taste for Icee to promote at mass merchandisers, comfort retail outlets and fast provider eating places.
“It’s now not just a technique to introduce new retail flavors but in addition a promising outlet for rising our foodservice trade,” Eric Chastain, president of the Jones Soda Beverage Department, mentioned in a remark. “And most significantly, it’s a herbal have compatibility between two iconic manufacturers that customers know and love. That’s a recipe for good fortune.”
Chastain mentioned partnerships like the only with Icee are key to rising an organization that has posted 5 consecutive quarters of greater revenues and profitability. In its quarter finishing Sept. 30, earnings greater 29% to $4.6 million in comparison to $3.5 million in the similar duration a yr previous.
Jones has touted itself as a maker of top rate soda, with a lot of its choices in distinctive flavors that Giant Soda would not contact, together with Blue Bubblegum, Inexperienced Apple and Strawberry Lime.
However in recent times, a key a part of its technique has been developing flavors that keep at the shelf for a restricted time frame. Remaining yr, it introduced again two sodas from its archives: Birthday Cake and Pineapple Cream. Jones additionally revived its mythical Turkey & Gravy Soda for the primary time in additional than a decade with a limited-edition 35,000-bottle run.
— Christopher Doering
