We’ve shared our love of Shapermint on TCF earlier than, however listed below are a couple of extra causes to like the main frame sure shapewear and intimates store: they simply introduced “Step Into Self-Love,” a brand new, unedited photograph marketing campaign celebrating girls, the wonderful thing about variety, and self-confidence. In a dedication to proceed selling frame positivity in 2022, Shapermint is encouraging its consumers to sign up for the motion and “step into self-love” by way of pledging to sing their own praises their original, unedited selves each of their footage and their lives this Valentine’s Day and past.
In Shapermint’s effort to make social media a extra sure, welcoming house, the marketing campaign includes a numerous team of ladies stepping ahead and embracing their shapes in uncooked, unedited pictures shot by way of famend photographer Ashley Batz.
“As an suggest for inclusivity for each my workforce and the ones in entrance of the lens, it used to be a herbal are compatible to spouse with Shapermint in this shoot and the ethos of self-love,” stated Ashley Batz, Photographer, and Director. “Once we are in reality inclusive within the artwork we make, we foster alternatives for ladies to look themselves within the pictures which are circulated globally, inviting us to really feel gorgeous in our personal pores and skin.”
They didn’t forestall there. Shapermint surveyed a various team of three,000 girls to discover how social media and edited footage can have an effect on frame symbol. The survey effects discovered that 61% of ladies need to see extra unedited footage on social media, however most effective 6% dedicated to forestall modifying photos of themselves.
Those findings cross to turn that unlearning the modifying urge will probably be tricky.. however no longer inconceivable, and it’s as much as manufacturers to steer that fee and display that there’s such a lot attractiveness in those so-called “imperfections.”
Shapermint additional hopes to empower girls on social media to step into self-love and have a good time self belief with its new “Highest Form” Instagram clear out. However it’s no longer your standard clear out! This “non-filter” doesn’t modify or alternate your look and as a substitute supplies sure affirmations to function a reminder for ladies to embody their herbal and original selves.
Together with the marketing campaign release, Shapermint could also be relaunching its choice of size-inclusive, on a regular basis “SupportiveWear” created from shapewear, loungewear, and intimates, which will probably be quickly underneath the title Shapermint Necessities! Need to test it out? Click on right here.
We needed to dive slightly deeper into the advent of this Shapermint marketing campaign, so We reached out to Gabrielle Richards, Shapermint Emblem Supervisor, and Frame Positivity Knowledgeable concerning the Step Into Self Love Marketing campaign.
Why did Shapermint come to a decision to expand this marketing campaign?
Since its founding, Shapermint has all the time aimed to encourage self belief and embody frame positivity thru its product choices, emblem communications, and companions we paintings with. In our persevered dedication to selling frame positivity in 2022, we introduced this marketing campaign to ask our consumers to step into self-love by way of pledging to take centerstage each of their footage and their lives this Valentine’s Day and past. We wish our consumers to like themselves and embody their uncooked and true selves totally.
How will the Step Into Self Love Marketing campaign lend a hand girls embody their true attractiveness?
We are hoping this marketing campaign evokes girls of all sizes and styles to like their herbal options and proudly embody their our bodies. For our marketing campaign imagery, it used to be necessary that we showcased a various team of fashions, so we selected to make use of a mixture of skilled fashions and ladies who’re part of our Shapermint Emblem Ambassador Program to have a good time all frame shapes and do our section to make social media a extra sure house.
