The App Advertising Snack is bringing you the newest ASO guidelines from app pros. Our 3rd episode’s visitor is Karina Kononovic, ASO Specialist at Surfshark. She tells us all about doing ASO on selection app shops and the important thing to a a success business plan for security-focused apps.
Under is the overall transcript of the video above.
My title is Karina, I’ve labored within the cell trade and App Retailer Optimization for over two years. I began my occupation in cell consultancy and now I paintings at Surfshark as App Retailer Optimization Specialist.
What are your best 3 ASO guidelines?
I’d say the primary one is to be affected person. Additionally, I’d say in point of fact be aware of the entire process of the app. You understand, intently paintings with the promoting division and product division to form the entire process of the app. Most certainly my 3rd tip is to in point of fact consider conversion charges and the entire technique funnel, how folks move into your app, how they convert, each and every step of that. General consider ingenious optimization with the screenshots and the entire site visitors that comes into your app.
What are the specificities of selling a privacy-centric app?
It’s in truth in point of fact difficult as a result of you recognize, we in point of fact care about our customers’ privateness and all of the moderation we do, we wish to consider how our shoppers will react. Relating to ASO, I’d say we’re extra restricted than different apps compared as a result of we don’t have a tendency to be featured at the App Retail outlets. We would possibly obtain much less visibility but additionally we wish to consider the place do we discover the ones customers and the way probably we will draw in them.
Let us know about your maximum difficult ASO enjoy
Most certainly of the difficult ones is after I stayed in step with my iterations however I wasn’t seeing the end result that I sought after to peer and that was once moderately time eating but additionally disappointing as a result of regardless of the way you take a look at, from time to time the ones effects received’t deliver what you wish to have to peer. And I’d say what helped, for me, was once to collaborate with different groups and consider how they may additionally give a contribution in opposition to app expansion.
What about your easiest ASO enjoy?
Once I joined Surfshark I didn’t have enjoy with selection shops and, I imply by way of that, Huawei App Gallery, Samsung retailer… Even extensions comparable to chrome or firefox shops. So I attempted doing ASO on the ones shops and it in truth introduced in point of fact fascinating effects. As an example with my iterations we ran first on Firefox retailer. It was once moderately new for me however on the identical time it presentations that with an ideal technique you’ll succeed in one thing.